- JICNAR
- Abbreviation for Joint Industry Committee for National Readership
Big dictionary of business and management. 2014.
JICNAR
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Joint Industry Committee for National Readership — JICNAR A committee formed in 1968 to run readership surveys, although continuous research and surveys have been undertaken since 1956. The committee comprises members of the Institute of Practitioners in Advertising, the Incorporated Society of… … Big dictionary of business and management
audience research — Research to establish readership, audience, and circulation data, which is vital information in advertising Research into television audiences is undertaken by BARB (Broadcasters Audience Research Board), into radio audiences by JICRAR (Joint… … Big dictionary of business and management
sagacity segmentation — A form of market segmentation developed to improve the discriminating power of income and demographic classifications. This form of segmentation combines life cycle, income, and socio economic information with JICNAR data. The underlying theme is … Big dictionary of business and management
